Our founder, W.K. Kellogg, led the way as a conservation activist and dedicated philanthropist with a visionary view of wellbeing. Mr. Kellogg believed that making the lives of children happier, healthier and more promising was important work. Today, understanding the impact of our business on both people and our planet is essential for us to be a sustainable business, one that withstands the test of time. In order to be successful, we will build this into our DNA to help us identify growth opportunities and proactively navigate the landscape to connect doing good with good business.